You might be thinking
“We’ve grown, but the brand hasn’t caught up.”
“We can’t explain what makes us different.”
“The website and content don’t feel like us.”
“We know what we’re building. We don’t know how it should show up.”
“I need someone outside the business to see what we’re missing.”
“I’ve got the vision. I can’t pin down the concept or the offer.”
What it is
Not a checklist. A direction.
It’s not a review of your feed or a list of things you’re doing wrong. It’s direction: what your brand should be saying, to whom, and how it should show up. Then the three priorities that will make the biggest difference.
What you get
- A focused review of your brand, website, content and materials
- A 90-minute working session with Chanel
- Your Read: a tailored direction document covering positioning and messaging, creative and visual references, and digital or content direction where it’s relevant
- Three clear priorities and an action plan
- A follow-up check-in
How it works
- Apply.A short form so we can check it’s the right fit. No call needed.
- Confirm.If it is, you’ll get a payment link and a fuller intake form.
- Review.We go through everything you’ve built.
- The session.90 minutes working through it together.
- Your Read.Delivered within 10 working days of the session.
Is it for you
It’s for founders, brands and people building public-facing brands who’ve got something real and want it to land properly.
Not launched yet? The Read works for ideas too: what’s strong about it, what’s unclear, who it’s really for, and the offer to launch with.
It’s not for you if you need a logo by Friday, a social media manager, or someone to tell you it’s all great.
Questions
- Do I need a call first?
- No. The application tells us enough.
- How long does it take?
- About two to three weeks, start to finish.
- What happens after?
- Plenty of people act on their Read themselves. If you’d like help bringing it to life, it can lead into a project, and your Read fee counts towards it if you start within 60 days.